ONE-TIME PAYMENT
✅ Lifetime Access to Course
✅ Guides, Scripts & Cheatsheets
✅ Private Slack Community
MONEY BACK GUARANTEE
Uncover The Principles, Strategies & Techniques to Direct Response Video Editing in this 8-Module Training
Meet your instructor Jon Reyes with 10+ Direct Response Marketing experience & learn why most creatives FAIL at leveling up in their careers.
2.1 - What is Direct Response?
2.2 - Why is Direct Response Important
2.3 - Branded Advertising vs. Direct Response
3.1 - What you need to get started
3.2 - Responsibilities as a Video Editor
3.3 - 5 Levels of a Performance Creative
3.4 - 5 Stages of Performance Ad Creative
4.1 - 3 States to Develop
4.2 - How to enter flow state
4.3 - Where to find inspiration
4.4 - 7 Tips to Become a Better Editor
5.1 - Product Benefit & Features
5.2 - Customer Research
5.3 - Customer Awareness Level
5.4 - Customer Sophistication Level
6.1 - The Truth about Performance Ads
6.2 - Video Ad Frameworks
6.3 - 3 Hook Types
6.4 - 7 Video Ad Types
7.1 - How to Organize Your Media Assets
7.2 - How to Create a Digital Asset Manager
7.3 - How to Use Drive Stream
8.1 - Video Ad Editing Process (11 Steps)
8.2 - How to Create Modular Clips
8.3 - Assembling Your Timeline
8.4 - Adding Titles, Effects, Colors & Overlays
8.5 - Winning Ad Breakdowns
Get access to all weekly trainings & previous recordings within the community. Get your questions asked and answered by the Expert himself... 4 hours a month. This is hands down one of the most VALUABLE parts of this program.
Copy & Paste our own video ad script templates we use every day at our creative agency.