Meet your instructor Jon Reyes with 10+ Direct Response Marketing experience & learn why most creatives FAIL at leveling up in their careers.

2.1 - What is Direct Response?

2.2 - Why is Direct Response Important

2.3 - Branded Advertising vs. Direct Response

3.1 - What you need to get started

3.2 - Responsibilities as a Video Editor

3.3 - 5 Levels of a Performance Creative

3.4 - 5 Stages of Performance Ad Creative

4.1 - 3 States to Develop

4.2 - How to enter flow state

4.3 - Where to find inspiration

4.4 - 7 Tips to Become a Better Editor

5.1 - Product Benefit & Features

5.2 - Customer Research

5.3 - Customer Awareness Level

5.4 - Customer Sophistication Level

6.1 - The Truth about Performance Ads

6.2 - Video Ad Frameworks

6.3 - 3 Hook Types

6.4 - 7 Video Ad Types

7.1 - How to Organize Your Media Assets

7.2 - How to Create a Digital Asset Manager

7.3 - How to Use Drive Stream

8.1 - Video Ad Editing Process (11 Steps)

8.2 - How to Create Modular Clips

8.3 - Assembling Your Timeline

8.4 - Adding Titles, Effects, Colors & Overlays

8.5 - Winning Ad Breakdowns

Get access to all weekly trainings & previous recordings within the community. Get your questions asked and answered by the Expert himself... 4 hours a month. This is hands down one of the most VALUABLE parts of this program.

Copy & Paste our own video ad script templates we use every day at our creative agency.