Recommended Length: 20 - 60 Seconds

Leverage existing footage to create a seamless story that hits a wide range of demographics and include your best testimonials.

Format:

1. Strong Hook

2. Build Curiosity

3. Introduce Product

4. Benefits / Social Proof

5. CTA

Recommended Length: 20 - 45 Seconds

Create a value based ad that talks about why they SHOULD or SHOULDN’T buy your product... (test negative hooks)

Format:

1. 3 Reasons Why + Visual Hook

2. Reason #1 + Benefit

3. Reason #2 + Benefit

4. Reason #3 + Benefit

5. CTA

Recommended Length: 1.5 - 4 Minutes

Produce a VSL between 1.5 - 4 Mins that educates the viewer about the problem and presents the product as the main solution.

Format:

1. Strong hook + visual hook

2. Create curiosity to viewer

3. Display other failed alternatives

4. Explain how the product works + benefits

5. Show proof of results

6. Overcome objections

7. Show Authority Figure / Founders story

8. Explain how the product works

9. CTA

Recommended Length: 30 - 60 Seconds

Create a Podcast that shares a new discovery or personal story that creates a sense of authority and credibility about your product... the more authentic the better it will perform.

Format:

1. Strong claim

2. Agitate the problem

3. Share new discovery 

4. Explain how the product works + benefits

5. Social proof

6. Overcome objections

7. CTA

Recommended Length: Under 60 Seconds

Add curiosity to your viewer so they want to watch to the very end of the video. Seamlessly blend your product into the storyline.

Format:

1. Strong spoken + visual hook

2. Create reason for viewer to stay tuned

3. Demonstrate & build suspense

4. Show final payoff

5. Add a twist (Bonus)

6. CTA

Recommended Length: Under 30 Seconds

Create skits that are either funny, relatable or informative for your viewer so they are being educated and entertained at the same time

Format:

Find inspo from other ads & Get creative ;)

Recommended Length: Under 30 Seconds

Show your REAL warehouse and ship packages with your audience. This builds trust and credibility.

Format:

1. Invite viewer to pack an order with you

2. Show off different product variations / options

3. Pack the order 

4. CTA

Recommended Length: Under 1 Minute

Show your REAL warehouse and ship packages with your audience. This builds trust and credibility.

Format:

1. Strong hook 

2. Introduce the Founder(s)

3. Explain why your story matters

4. Show social proof

5. Build trust / overcome objections

6. CTA

Recommended Length: 1-2.5 Minutes

Create a relatable character that communicates the relatable problems of your ideal customer. Demonstrate why your product is the best choice.

Format:

1. Strong hook 

2. Agitate The Problem

3. Introduce Product

4. Explain the benefits 

5. Build up authority 

6. Explain benefits

7. Social proof

8. Remind of pain point

8. CTA