Training Overview:
PART 1 - Overview
Module 1 - AdsRx Program Overview
PART 2 - Intro to Direct Response
Module 2 - What is Direct Response Marketing
PART 3 - Video Editor Requirements
Module 3.1 - Pre-Reqs to Video Editing
Module 3.2 - Editor Responsibilities
Module 3.3 - 5 Levels of A Performance Creative
PART 4 - Leveling Up As An Editor
Module 4.1 - 3 States to Develop
Module 4.2 - How to Enter Flow State
Module 4.3 - Finding Inspiration
Module 4.4 - Becoming a Better Editor
PART 5 - Creative Strategy
Module 5.1 - Product & Customer Research
Module 5.2 - Customer Research
Module 5.3 - Customer Awareness Level
Module 5.4 - Customer Sophistication Level
Module 5.5 - LIVE Full Creative Strategy Walkthrough
PART 6 - Performance Ads
Module 6 - WINNING Video Ad Breakdowns
Module 6.1 - Truth About Performance Ads
Module 6.2 - Video Ad Frameworks
Module 6.3 - 3 Hook Types
Module 6.4 - Ad Types
PART 7 - Media Management
Module 7.1 - How to Organize Your Media Assets
PART 8 - Editing Video Ads
Module 8 - Editing Commercial Videos
Module 8 - Editing UGC Ads
Module 8.1 - 11 Step Video Ad Editing Process
Module 8.2 - How to Create Modular Clips
Module 8.3 - Assembling Clips + Story
Module 8.4 - Adding Titles, Effects & Overlays
Module 8.5 - Editing Voice Overs
Module 8.6 - Adding Scroll Stoppers
Module 8.7 - How to Create Multiple Ad Variations with 1 Shoot